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Privacy Policy

Last updated: January 21, 2026

Introduction

The Filler ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Shopify application.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.

Information We Collect

We collect information that you provide directly to us when using The Filler:

  • Store Information: Your Shopify store domain, store name, and contact email address provided through Shopify's authentication.
  • Product Data: Product titles, descriptions, prices, SKUs, and other product attributes that you choose to optimize or analyze using our app.
  • Usage Data: Information about how you use the app, including features accessed, actions taken, and timestamps.
  • Subscription Data: Your subscription plan, billing status, and usage limits.

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Generate AI-powered product descriptions and content
  • Perform competitor analysis and market research
  • Process your subscription and billing
  • Send you technical notices, updates, and support messages
  • Monitor and analyze trends, usage, and activities
  • Detect, prevent, and address technical issues

Third-Party Services

We use the following third-party services to operate our application:

  • Shopify: Platform integration and authentication
  • OpenAI: AI-powered content generation (product data is processed but not stored by OpenAI)
  • SerpAPI: Competitor price analysis and market research
  • Supabase/PostgreSQL: Secure database storage
  • Fly.io: Application hosting

These services have their own privacy policies addressing how they handle your data.

Data Retention

We retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

When you uninstall our app, we will delete your store data within 30 days, unless we are required to retain it for legal purposes.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

Your Rights

Depending on your location, you may have the following rights:

  • Access and receive a copy of your personal data
  • Rectify or update inaccurate personal data
  • Request deletion of your personal data
  • Object to or restrict processing of your personal data
  • Data portability

To exercise any of these rights, please contact us at the email address below.

GDPR Compliance

For users in the European Economic Area (EEA), we process personal data under the following legal bases:

  • Performance of a contract when we provide our services
  • Legitimate interests in improving and securing our services
  • Compliance with legal obligations
  • Your consent, where applicable

CCPA Compliance

For California residents, we do not sell your personal information. You have the right to know what personal information is collected, request deletion, and opt-out of any future sale of your data.

Children's Privacy

Our application is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13.

Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date at the top.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: